A direct mail pack for American charity Smile Train. Launching a full-scale appeal in the UK for the first time, they aimed to raise funds for surgical procedures to correct cleft palate. The disfiguring condition can attract a lot of stigma in the developing world, where it is often left untreated. A 45-minute operation can change a child's life.

Client: Smile Train
Agency art direction: Domain London

http://www.philwoodford.com/