A direct mail pack for American charity Smile Train. Launching a full-scale appeal in the UK for the first time, they aimed to raise funds for surgical procedures to correct cleft palate. The disfiguring condition can attract a lot of stigma in the developing world, where it is often left untreated. A 45-minute operation can change a child's life.

Client: Smile Train
Agency art direction: Domain London

http://www.philwoodford.com/

I rewrote the short course brochure for Camberwell College of Arts and Chelsea College of Art and Design, promoting classes that run between September 2006 and May 2007. Printed in an unusual mixed landscape and portrait format, it makes a striking addition to the suite of materials I've helped produce for University of the Arts London.

Client: London Artscom
Art Direction: Morrison Dalley

www.philwoodford.com

Early in 2006, I was commissioned by the world-renowned art college, Central Saint Martins, to write a business-to-business brochure that highlighted the institution's consultancy and training work. The result was Halo - published in a glossy magazine format that's perfectly in keeping with the aesthetic and design values of CSM (www.csm.arts.ac.uk). Below, you can see some sample pages.

Client: London Artscom
Art direction: Praline

www.philwoodford.com

Interview with design expert, Nick Rhodes, for Issue One of Halo, June 06.

Interview with Metropolitan Police on collaboration with Central Saint Martins. The organisations work together to 'design against crime'. Halo, Issue One, July 06.

Testimonials page, Central Saint Martins Halo magazine, Issue One, June 06

For the past two years, I have worked with the London College of Communication to help produce their short course prospectus. It's a major project, involving interviews with many tutors, customers and former students.

Client: London Artscom
Art direction: Pony

Professional services firm Deloitte commissioned a 32-page brochure to attract graduates into their audit, tax and consulting disciplines. The project ran over the course of some months and involved interviews with partners, managers and graduate entrants from previous years.

Agency: Stafford Long

www.philwoodford.com

This five-minute movie for Dixons featured vox-pop interviews with shop staff, music, video and an introduction from former MTV presenter Joanne Colan, shot in a bar in Soho, London. It was designed to promote careers across the high street electrical business.

Agency: Stafford Long
Art direction: Russ Hodgson

www.philwoodford.com

When RM - market leaders in the educational IT market - wanted to establish contact with potential graduate employees, I helped devise an on-campus campaign that really caught the imagination. Students at four target universities competed to build the largest possible structure out of branded foam blocks. The game not only raised awareness of RM, but also reflected the approachable nature of the business and the importance they place on teamwork. A microsite was created featuring digital shots of the competing teams. The winners flew to Paris for lunch in the Jules Verne restaurant, half way up the Eiffel Tower. Ooh la la!

Agency: Stafford Long
Art direction: Russ Hodgson

www.philwoodford.com

This tagline and the associated website positioned a leading regional law firm as an employer of choice for trainee solictiors.

Agency: Stafford Long
Art direction: Andy Stiles

I wrote the web pages for Word Communications - a design agency on the outskirts of London. The aim was to give a straightforward introduction to their work, particularly for prospective clients who had little experience of using an agency. www.wordcomm.com

For my 35th birthday in November 2003, I invited 35 celebrities to join me at a pub in London. Although the only reply came from John Inman's agent (he sadly wasn't free), the idea captured the imagination of people around the world. I gave interviews on radio shows in Ireland, Australia, New Zealand and the US. I was also a regular guest on the Radio One show hosted by DJ Scott Mills. Read more on the blog pages of www.35forphil.com

www.philwoodford.com

This business-to-business mailer offered courses to members of a professional body at a preferential rate.

Client: London Artscom Ltd

Transport giant Stagecoach commissioned a mini-brochure to attract graduate recruits. It folded down to the size of a Travelcard wallet.

Agency: Stafford Long
Art direction: Ken Wong

A simple, yet powerful, ad which makes the point that fire affects all London's communities. The Fire Brigade should therefore reflect the diversity of the city it serves.

Client: London Fire & Civil Defence Authority
Agency: Austin Knight
Art direction: Russ Hodgson

This website was written for a successful businesswoman and can be viewed at www.dianemorris.com. It includes a introduction to her career, an interview and testimonials.

Client: Diane Morris
Art direction: Russ Hodgson

www.philwoodford.com

Mailshot for leading North London estate agent.

Agency: Word Communications

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Mini-brochures to attract international students to the renowned Chelsea College of Art and Design.

Client: London Artscom

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A corporate newsletter I edited for a London-based management consultancy.

Agency: Stafford Long

www.philwoodford.com

Direct mail for a collectable porcelain doll.

Client: The Ashton-Drake Galleries

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This letter of endorsement was written to support a collectables offer.

Client: The Bradford Exchange/The Wildlife Trusts

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This award-winning ad for the London Fire Brigade told women recruits that there was no limit to their potential career progression.

Agency: Austin Knight Art direction: Russ Hodgson

www.philwoodford.com

The brief from ECsoft was that their new marketing manager would find themselves exposed in a high-profile role. This cheeky recruitment ad made the point that the only protection they'd have would be a copy of a pre-existing marketing plan. The shoot took place in the client's offices and, yes, the model really was in his birthday suit.

Agency: Stafford Long
Art direction: Russ Hodgson

www.philwoodford.com